About Us...

EXPERIENCE
 

A 30+ year veteran of the direct marketing, wholesale and retail industries, George Mollo has served in senior executive positions for several direct mail companies, including "start-ups" and "turn-arounds.” These companies included Lillian Vernon Corporation, ProTeam.com (Genesis Direct), Disney Direct, and J. Crew Group, Inc. With hands-on experience at all levels of management, including financial, operational, systems and merchandising, Mr. Mollo has achieved success in the turnaround of several catalogs, and now is a sought after consultant by catalog, wholesale, and e-commerce companies including industry related service companies based on his proven track record.

Mr. Mollo has designed and implemented merchandise planning and forecasting systems, as well as the programming of a customized Import PO system for a Fortune 500 corporation. His overall management expertise contributed substantial improvements to the “bottom line” for Lillian Vernon, Disney Direct, J. Crew and other catalog operations. He started his career, spending 10+ years at Sak’s Fifth Avenue and the start-up of Kid’s R Us and then broadened his experience by spending several years working for a wholesale import distributor before entering the catalog and direct marketing industry.

As Senior Vice President of Merchandise Operations at Lillian Vernon Corporation he increased the quantity of new product in several catalogs, yielding a 22% to 70% increase in new item productivity. In titles where he directed a change in merchandise mix and creative direction, the productivity per page circulated increased 28%-33% over the previous year.

At Disney Direct, operational, merchandising, marketing and other across the board changes implemented by Mr. Mollo saved $1.6m+ within the first year. His efforts were key factors in the “turn-around” of this division, attaining an operating income of 15.9% EBITDA (from an operating loss the prior year), all within a 14-month time period.

While Vice President of Merchandise Planning/Operations at J. Crew Group, Mr. Mollo controlled a $350m+ catalog and increased final fill rates by more than 21%, increased inventory turns from 1.4 to 3.1 annualized, and decreased overstock generated by 20%+.

Mr. Mollo served as Chairman of the Direct Marketing Association’s Catalog & Multichannel Marketing Council for 5 years (2002-2007) and is also a member of the Programming Advisory Committee for the DMA's Annual Catalog Conference. He is a frequent speaker at industry conferences and contributes articles to several industry publications.
 

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